The headlines read: "Sony Says Blu-Ray will Conquer Half the Market By 2008." Until now, you may have never have heard of the Blu-Ray disc player before. Don't be alarmed with the difficulty in staying abreast of the latest technology! One consolation is that you weren't tricked into buying the now defunct HD DVD player. We will teach you the basics so you can better understand this new technology then you will be able to determine if you really need it in your home.
Blu-Ray (BR) is the new format developed for optimal recording, rewriting, playing and storing of high-definition video. The world first learned about the new technology with the release of Sony's PlayStation3 in November 2006. Cramming in more information is the challenge SONY faces in order to produce more advanced games. While the DVDs in your current collection hold 9 GB of information, the Blu-Ray discs are able to hold 25-50 GB, making it five times more efficient! Sony, Panasonic, Pioneer, Philips, Samsung, Sharp, JVC, and other manufacturing companies (to name a few) are taking advantage of a unique type of laser. (red, as opposed to the more traditional blue) to store data with better faster preformance
When 5.1 Surround Sound first came out, it revolutionized how we heard movies and music. With 7.0 Surround Sound, you can experience greater vibrations, more bumps, bangs, and shouts than with any other system. Image quality is said to be more than six times as sharp as that of standard HD-DVD. The good news is that old CDs and DVDs will still work on the Blu-Ray players, although all new movie releases will only work on the new Blu-Ray players.
If you plan on collecting new releases and snubbing the Blu Ray; forget about it! Sony, Fox, Lionsgate, MGM, Paramount and Disney Studios have all entered exclusive agreements to release all new movies in Blu-Ray format, which is roughly 75% of all releases so far. Those who chose to purchase Toshiba or Microsoft's HD DVD players now face the unfortunate situation that they must cut their losses. The "coolest gift of 2007" is gradually being shoved out of the market allowing Sony's new media to take over. However, there are some people who suspect that more consumers will stay out of the turf war all together and will simply download new movies.

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