It is not easy figuring out the reasons for Nike Dunks’ consistent top position. It is true that Nike Dunks are conceptualized with tons of forethought which includes how Nike planned its evolution over time besides target marketing. The fact that Nike Dunks enjoyed the top slot for all these years should bode well as a matter of fact. Let’s endeavor to decipher what helped Nike Dunks which no competitor has done to ensure its enviable position.

Brand Positioning
The way Nike Dunks is positioned in the market is a case study in itself. Just spare a thought to all the qualities they thought of putting together into the brand. First they identified a void in basketball sneaker market, christened the concept sneakers appropriately after a basketball term Dunk, and envisioned the instantly appealing color schemes and finally targeted them at the proper market segment.

If you are wondering as to what is so exceptional with it apart from getting everything perfect the first time over let me draw your attention to a few “tricks” used by Nike while launching Nike Dunks. They signed up little known university teams to wear Nike Dunks. For a marketer this exemplifies the thought process which has gone into making it. Nike enjoyed such clarity and confidence about the concept brand; again, signing up celebrity teams would have hardly cost the company that spent huge sums on development of products. Anyone thinking in a normal fashion would have insisted against this.

Promise of Quality
For fans of Nike Dunks the matter of quality is beyond question, in spite of that it is not out of the place to discuss the matter. For one, I feel that repeatedly talking about an issue doesn’t make it a point of suspicion so much as to negate the virtues of innovation and producing top quality products.

If you are aware of the tremendous cushioning abilities of Nikes Shox, a Nike Dunks brand, which also provides incredible stability you might perhaps also know of the tiny rubber columns housed within the midsoles. The rubber columns are formed in shapes of squares or triangles to handle high degree of impact you feel especially when landing after dunking. The technology was introduced in running shoes but took no time to foray into Nike Air Jordans which immediately entered every sole Nike produced.

A matter of Fashion
You can’t ignore the angle of fashion talking about Nike Dunks. While Nike Dunks highs revel on technicalities, they don’t reconcile on the fashion element either. Trust me, the exclusive combination of suede and full leather uppers and the super soft tongue, although for extra cushioning, give an awesome appearance. Check out a pair of Nike Dunks High Horse Hair & Gum Sole or Nike Air Jordans in two tone orange uppers with white Nike swoosh running long to believe this.

While the emphasis appears to be on style, which it is, a lot has gone into making a super brand which any other company is very much capable of making.

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