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William King's Articles in Advertising

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Key aspects to consider while designing a business logo This article shows the importance of a business logo and why you should always pay attention to the logo design. What image does a good brand name have on customers? This article explains the effect of branding on the image of a business in the mind of a customer. Outsourcing in the present day and its advantages This article focuses on the importance of outsourcing and how to effectively use it to make your business more competitive in the global market. How does branding help in retaining and getting repeat customers This article explains how branding can help a business in retaining customers and getting repeat business. Web marketing VS Offline Marketing This article focuses on the difference between web marketing and offline marketing, highlighting the advantages of web marketing in the comparison. Importance of Branding: What's in a Name? This article throws light on the significance of branding a business and how carefully thought brand names can potentially result in a more successful and a profitable business.